| Online stores | Physical stores | Retail third-party seller services | Subscription services | AWS | Other | |
| 2014 | 68,51 | - | 11,75 | 2,76 | 4,64 | 1,32 |
| 2015 | 76,86 | - | 16,09 | 4,47 | 7,88 | 1,71 |
| 2016 | 91,43 | - | 22,99 | 6,39 | 12,22 | 2,95 |
| 2017 | 108,35 | 5,8 | 31,88 | 9,72 | 17,46 | 4,65 |
| 2018 | 122,99 | 17,22 | 42,75 | 14,17 | 25,66 | 10,11 |
| 2019 | 141,25 | 17,19 | 53,76 | 19,21 | 35,03 | 14,09 |
| 2020 | 197,35 | 16,23 | 80,46 | 25,21 | 45,37 | 21,45 |